UPDATE 1.10.25 (3:58 EST): Well it seems that an apprentice elf in The Ornament King's workshop got into a little mischief and his computer and mixed up what is showing in the Reserve Collection and the Purple Collection. Ohhhhh, the confusion and chaos this lil' apprentice elf has created. The Ornament King is working to get everything corrected on his personal website so that pieces are in their proper collections. SBK Gifts and Platinum Dealers will be getting the following Italians that are Purple Label - Lunar Delivery, D'Artagnan, Nicky Voomer, Apple Of My Eye, and Space Cadets. The Ornament King has created the Reserve Collection and this will not be available from any of his retailers - you can only purchase the Reserve Collection direct. The following Italians that are Reserve Collection are Santa Carousel, Jetson Holiday, and Rootin' Tootin' Santa. Phew...what a crazy day it has been!
Glitter Hugs & Sparkling Smiles,
Jingle Jill
UPDATE 1.10.25 (1:37 EST): It has been discovered that all images from the Purple label collection were not sent to us. We will be offering the complete Purple Label collection! We excuse the delay as we are gathering the accidently omitted information as we speak! If you see it in the Purple Label Collection on The Ornament King website - SBK Gifts WILL be getting them! Our Kringle Reward and layaway plan will apply!
UPDATE 1.10.25 (11:15A EST): We’ve been working like Santa’s little elves the week before Christmas the past 72 hours to prepare for 2025 Collection pre-order opening. We'll have available all the collections including The Purple Label, The Classic Collection and the Tiny Treasures Collection for The Ornament King. Make sure you’ve created your Kringle Rewards account so you earn Kringle Cash when you shop with us! We’ll also be offering our REAL layaway plan option again, 100% backed by us. (Hint: Shop Pay is a short term loan - don’t be fooled)! See you here at 7PM EST today!
Jingle Jill 
1.09.25 : SBK Gifts / Story Book Kids will be offering pre-orders for the 2025 The Ornament King™, formerly Heartfully Yours, Collection. We are currently finishing all the preparations. We'll update this page along with our social media pages with all the details and timing. In the meantime, while you anxiously await - be sure to create your Kringle Rewards Member account right now and start earning Kringle points with your purchases. You'll be able to take those earned Kringle points and redeem for Kringle Cash.